Jarritos
“It means little clay jugs.”
Jarrito means little jug in Spanish. So: a twelve-story bottle over a vendor selling little clay jugs.
Concept by our creative team. Not commissioned by Jarritos.
Concept ads
Twenty-seven ideas. Three sizes each.
One idea each, photographed straight, in 9:16, 1:1 and 1.91:1. Nobody asked for these. Press any one to see it full size.
For stores that sell a product
UNIQLO
“Not for snowmen.”
HEATTECH turns the body’s moisture into heat. So: a snowman who should have read the label.
Concept by our creative team. Not commissioned by UNIQLO.
Xbox
“It’ll wait.”
Quick Resume picks a game up right where you left it. So: an explosion frozen in the living room while the kid walks to dinner.
Concept by our creative team. Not commissioned by Xbox.
PacSun
“We still find sand in the fitting rooms.”
PacSun started as a surf shop in Newport Beach in 1980. So: a fitting room on the sand at sunset.
Concept by our creative team. Not commissioned by PacSun.
K-Swiss
“Sixty years of white shoes. We earned this one.”
K-Swiss has made white tennis shoes since 1966. So: one loud cartoon shoe in the trophy room, and a steward staring at it.
Concept by our creative team. Not commissioned by K-Swiss.
Nordstrom
“Yes, the tire story is real.”
A Nordstrom store in Fairbanks took back a tire in the mid-1970s. Nordstrom doesn’t sell tires. So: a muddy tire in a gift box, tissue and all.
Concept by our creative team. Not commissioned by Nordstrom.
Owala
“Water in the Desert.”
Owala names its colours, and one of them is Water in the Desert. “24 hours cold” is Owala’s own claim. So: that bottle, in the actual desert.
Concept by our creative team. Not commissioned by Owala.
For businesses that sell a service
Airbnb
“Room service.”
You booked the cabin for the view. So: the view lets itself in.
Concept by our creative team. Not commissioned by Airbnb.
DoorDash
“Pants optional.”
Delivery means nobody has to see you. So: one arm out of the door, and a leg that answers the question.
Concept by our creative team. Not commissioned by DoorDash.
Uber
“You can stop pretending to be asleep.”
Uber’s Quiet mode lets you ask for less chat, on Comfort and Black. So: a rider who has been fake-sleeping for years, and doesn’t have to.
Concept by our creative team. Not commissioned by Uber.
Planet Fitness
“No one is looking at you.”
A new member wrote it on her blog after a week: “no one is looking at you.” So: a row of treadmills, every eye line on a screen or a phone.
Concept by our creative team. Not commissioned by Planet Fitness.
Great Clips
“No appointment necessary. Finding the door is on you.”
Great Clips takes walk-ins, no appointment necessary. So: hair that took thirty years to grow, and a stylist looking for the way in.
Concept by our creative team. Not commissioned by Great Clips.
H&R Block
“Bring the shoebox.”
Everybody has the shoebox. So: the shoebox, under a banker’s lamp, treated with respect.
Concept by our creative team. Not commissioned by H&R Block.
Jiffy Lube
“It’s a reminder, not a souvenir.”
The sticker on your windshield has a date on it. So: that date, in 2023, under cobwebs.
Concept by our creative team. Not commissioned by Jiffy Lube.
For people who sell what they know
Duolingo
“He knows.”
Duolingo’s owl is famous for reminding you. So: he came in person.
Concept by our creative team. Not commissioned by Duolingo.
Audible
“60 hours of Tolstoy. You were in traffic anyway.”
War and Peace runs 60 hours and 14 minutes on Audible, in the Thandiwe Newton edition. So: the book, buckled in beside you in traffic.
Concept by our creative team. Not commissioned by Audible.
Rosetta Stone
“It took 23 years to crack this. Your flight’s on Friday.”
The Rosetta Stone turned up in 1799. It was cracked in 1822. So: the stone, packed for a flight.
Concept by our creative team. Not commissioned by Rosetta Stone.
MasterClass
“Taught by a seven-star Michelin chef. Burned by you.”
MasterClass’s cooking class is taught by a seven-star Michelin chef. So: your beef Wellington, afterwards.
Concept by our creative team. Not commissioned by MasterClass.
Quizlet
“Put the pen down.”
Some people still write every flashcard by hand. So: a dorm room going under.
Concept by our creative team. Not commissioned by Quizlet.
Atomic Habits
“1% better every day.”
1% better every day comes to 37.78 times better in a year. So: the sum made solid, one sphere for each month, growing out of the book.
Concept by our creative team. Not commissioned by Atomic Habits.
Coursera
“Yale’s most popular class. Couch seating.”
Yale’s most popular class is on Coursera. So: the lecture hall, with one couch.
Concept by our creative team. Not commissioned by Coursera.
For a league and its teams
NBA
“The NBA fixed boring in 1954.”
The 24-second shot clock came in for the 1954–55 season. So: an arena clock bolted over a dying 3 pm meeting.
Concept by our creative team. Not commissioned by NBA.
Denver Nuggets
“Welcome to 5,280 feet.”
At 5,280 feet, Denver is the highest city in the NBA. So: an oxygen tank on every stool in the visitors’ locker room.
Concept by our creative team. Not commissioned by Denver Nuggets.
Utah Jazz
“Jazz. In Salt Lake City.”
The team moved from New Orleans in June 1979, too late to change the name. So: a trumpet half-buried in Wasatch powder.
Concept by our creative team. Not commissioned by Utah Jazz.
Milwaukee Bucks
“Fear the Deer.”
Fear the Deer started with the fans, and the team made it official. So: a twelve-point buck alone at center court.
Concept by our creative team. Not commissioned by Milwaukee Bucks.
LA Clippers
“Fresh out the Clippers.”
A name that’s also a tool. So: a basketball in a barber chair, getting a fade.
Concept by our creative team. Not commissioned by LA Clippers.
Brooklyn Nets
“Good haul.”
Another name that’s also a tool. So: an old fisherman hauling basketballs off Sheepshead Bay.
Concept by our creative team. Not commissioned by Brooklyn Nets.
And the real work
These are concepts. Matt Gubler’s paid campaigns are on the home page, with his credits.