The refusal ledger
What we refuse, and why.
23 categories, each with a verdict, the reason, and the source it was read from.
Sources read · page updated
A verdict is not an approval. Meta can reject any ad for any reason, and our ad platform decides what runs on it. “Open” means its written rules and Meta’s allow it, nothing more.
What Greenset checks. Before a draft is made, Greenset’s policy screen reads your ad copy and landing page for words from our ad platform’s prohibited categories. It is a keyword screen, not a ruling: the platform’s review is final.
Not on this platform 10
Our ad platform prohibits these, so Greenset’s Terms do too.
| Category | Ad platform | Meta | Source · read Sep 20, 2026 |
|---|---|---|---|
| Peptides and research-use-only compounds | Refused: Adjacent categories are prohibited outright | Refused: Unsafe substances, decided at Meta’s discretion | Our ad platform bans unregulated supplements and pharmaceuticals; Meta’s unsafe-substances rule names human growth hormones; an FDA warning letter, March 2026 Meta: Drugs and pharmaceuticalsMeta: Unsafe substancesFDA warning letter: Gram Peptides, Mar 2026 |
| Cannabis and CBD | Refused: Prohibited outright | Waiting: THC prohibited; CBD only with certification and authorization | Our ad platform bans it outright, wider than Meta’s carve-out for licensed non-ingestible CBD Meta: Cannabis and CBD |
| Vape and nicotine | Refused: Prohibited | Refused: Prohibited, including nicotine-free vapes | Our ad platform and Meta both prohibit it Meta: Tobacco and related products |
| Alcohol | Refused: Prohibited outright | Cleared: Allowed with age rules; 21+ in the US | Our ad platform bans it outright; Meta would allow 21+ in the US Meta: Alcohol |
| Gambling operators | Refused: Betting and wagering operations prohibited | Waiting: Authorization required | Our ad platform; picks and analysis are excluded from the ban by name Meta: Gambling and games |
| Lending, credit repair and prop firms | Refused: Prohibited | Waiting: Special rules for financial products | Our ad platform’s prohibited list Meta: Financial services |
| Multi-level marketing that pays for recruiting | Refused: Prohibited unconditionally | Waiting: No live page names it; commercial-practices rules apply | Our ad platform’s prohibited list Meta: Prohibited commercial practices |
| Adult content and sexual-pleasure products | Refused: Prohibited when the purpose is sexual gratification | Refused: Sexual-pleasure products prohibited | Our ad platform and Meta both prohibit it Meta: Health and wellness |
| Weapons, ammunition and accessories | Refused: Prohibited | Refused: Prohibited, including modification accessories | Our ad platform and Meta both prohibit it Meta: Weapons, ammunition and explosives |
| Crypto sales, exchange and lending | Refused: Sale prohibited outright | Waiting: Written permission and a license required | Our ad platform bans the sale outright, whatever a Meta license would permit Meta: Cryptocurrency |
Ask first 4
Neither our ad platform nor Meta answers this clearly in writing. Ask before you build.
| Category | Ad platform | Meta | Source · read Sep 20, 2026 |
|---|---|---|---|
| Sports picks and betting analysis | Cleared: Picks are excluded from its gambling ban by name | Waiting: Position on pure advice is unresolved | Our ad platform excludes picks from its gambling ban by name; Meta’s position on pure advice is unresolved Meta: Gambling and games |
| Telehealth and prescription drugs | Waiting: Listed as prohibited and also certifiable | Waiting: Certification or authorization required | Our ad platform lists it and also ships a certification for it; a written answer is pending Meta: Prescription drugs |
| Kratom and kava | Waiting: Not named in its policy | Waiting: Not named; the unsafe-substances clause applies at Meta’s discretion | Neither policy names it; held for a written answer Meta: Drugs and pharmaceuticals |
| Dating services | Waiting: Not named in its policy | Waiting: Prior written permission required | Meta requires prior written permission; our ad platform does not name dating services Meta: Dating |
Open, with guardrails 7
Allowed, with stricter rules on claims, ages or regions. Read both lines.
| Category | Ad platform | Meta | Source · read Sep 20, 2026 |
|---|---|---|---|
| Trading and finance education | Cleared: Named as allowed | Waiting: Finance category applies for US targeting | Our ad platform names it allowed; Meta’s financial products rules and its special ad category for US targeting Meta: Financial servicesMeta: Special ad category |
| Coaching and business opportunity | Cleared: Named as allowed | Waiting: Income claims need substantiation | Our ad platform names it allowed; FTC order banning Ascend Ecom from business-opportunity marketing, June 2025 FTC: Ascend Ecom order, June 2025Meta: Prohibited commercial practices |
| Info products and courses with outcome claims | Cleared: Not a restricted category | Waiting: Outcome and income claims are checked | Meta’s Advertising Standards Meta: Advertising Standards |
| Supplements, not peptides | Waiting: Allowed unless unregulated; the claim decides | Waiting: Allowed with rules; 18+ age floor | Our ad platform’s prohibited list; Meta’s health and wellness rules Meta: Health and wellness |
| Weight loss, non-prescription | Waiting: Same claims test as supplements | Waiting: Allowed 18+; before-and-after rules | Our ad platform’s prohibited list; Meta’s health and wellness rules Meta: Health and wellness |
| Beauty and cosmetic claims | Cleared: Not a restricted category | Waiting: Under-18 targeting restricted; claims checked | Meta’s health and wellness rules Meta: Health and wellness |
| Crypto education, no sales | Waiting: Education allowed; sale is not | Waiting: No solicitation, checked on every ad | Our ad platform’s prohibited list; Meta’s cryptocurrency rules Meta: Cryptocurrency |
Open 2
Standard ad rules. Our ad platform and Meta still review every ad.
| Category | Ad platform | Meta | Source · read Sep 20, 2026 |
|---|---|---|---|
| Software and apps, no health, finance or income claims | Cleared: Not a restricted category | Cleared: Standard advertising rules | Our ad platform’s prohibited list; Meta’s Advertising Standards Meta: Advertising Standards |
| Physical products, no health, beauty or income claims | Cleared: Not a restricted category | Cleared: Standard advertising rules | Our ad platform’s prohibited list; Meta’s Advertising Standards Meta: Advertising Standards |
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