Comparison
Meta’s tools, or ours.
They do different jobs. Meta’s manage the ad account you already run, with creative you already have. Greenset starts from a store link. Here is the whole difference, with links.
Side by side
| What | Meta’s Ads MCP server and Ads CLI | Greenset |
|---|---|---|
| Starts from | The ad account you already run | A store link |
| The ads | You supply the image or video | Draws up to six from your store |
| MCP | Remote server at mcp.facebook.com/ads | app.greenset.ai/mcp |
| CLI | brew install facebook/fb/meta-ads or pip install meta-ads, Python 3.12+ | npm i -g greenset, Node 18+ |
| Sign-in | OAuth through Facebook Login for Business, a user token or a system user token (CLI: system user token) | One Greenset API key |
| Before you start | An ad account with the assets to manage | Once, in the Greenset console: ad account, Facebook page, pixel, ad balance |
| Reporting, catalogs, A/B tests, lift studies | Yes, in the MCP server | Campaign numbers and events; the rest stays with Meta |
| Nothing spends until | Created paused or as a draft for review | The daily budget is typed back; the ad then goes to Meta’s review |
| Price | No fee stated on the pages we read | $0 / $99 / $299 a month, + 2% of the money that pays for your ads |
Meta’s column read on Oct 31, 2026: Ads MCP server, Ads CLI, the announcement. Meta’s pages can change; check them before you decide.
Use Meta’s when
You already have an ad account running, your own creative, and you want reporting, catalogs, tests or bulk edits from an agent or a script. It comes from Meta, and it manages things Greenset doesn’t.
Use Greenset when
You have a store and want ads from it: drawn, previewed, checked and sent to review from one key, in a terminal or an agent, with a hard daily cap you can’t pass by accident.
Greenset is not affiliated with Meta. Ads go to Meta’s review, and Meta decides. Meta, Facebook and Instagram are trademarks of Meta Platforms, Inc.