Reference

Meta ad specs, on one page.

Facebook and Instagram, from Meta’s Ads Guide. Read Oct 31, 2026.

Sizes and limits

Placement	Format	Ratio	Recommended pixels	Primary text, characters	Headline, characters	Largest file	Smallest width, pixels	Source
Facebook Feed	Image	4:5	1440 × 1800	50–150	27	30 MB	600	Ads Guide
Facebook Feed	Video	4:5	1440 × 1800	50–150	27	4 GB	120	Ads Guide
Facebook Feed	Carousel, 2–10 cards	1:1	1080 × 1080 or more	80	20	30 MB image, 4 GB video		Ads Guide
Facebook Stories	Image	9:16	1440 × 2560	125	40	30 MB	500	Ads Guide
Instagram Feed	Image	4:5	1440 × 1800	125	40	30 MB	500	Ads Guide
Instagram Stories	Image	9:16	1440 × 2560	125		30 MB	500	Ads Guide
Instagram Stories	Video	9:16	1440 × 2560	125		4 GB	250	Ads Guide
Instagram Reels	Image	9:16	1440 × 2560	44		30 MB	500	Ads Guide
Instagram Reels	Video	9:16	1440 × 2560	44		4 GB	250 under 30 s, else 500	Ads Guide

Text limits are Meta’s recommendations; longer text can be cut off. Each row is read from the page linked at its end, for one objective. Meta’s guide can differ by objective, so check it for yours.

Carousels

2 to 10 cards in Feed, up to 3 on Instagram Stories. On Facebook: 1:1 at 1024 × 1024 recommended, 4:5 at 1080 × 1350 for catalog ads only, 9:16 at 1080 × 1920. Meta’s carousel specs.

Questions

What are the three sizes to make?

9:16 for Stories and Reels, 4:5 for Facebook Feed, 1:1 for Instagram Feed. That is Meta’s own recommendation. In pixels: 1440 × 2560, 1440 × 1800 and 1080 × 1080 or more.

Does 1080 × 1350 work for Facebook?

Yes. It is 4:5, and Facebook Feed’s smallest is 600 × 750. Meta recommends 1440 × 1800 for the same ratio.

What file types does Meta take?

JPG or PNG for images. MP4, MOV or GIF for video, except Reels, which take MP4 or MOV.

What about safe zones?

For 9:16, Meta suggests keeping roughly 14% of the top, 35% of the bottom and 6% of each side clear. Check your ad against them.