Free tools
Free, and no sign-up.
For anyone running Facebook and Instagram ads. They run in your browser.
- Safe zonesDrop in your ad and see what Reels and Stories cover.
- ROAS calculatorYour ROAS, and the break-even ROAS your margin needs.
- CPM calculatorAny two of spend, impressions and CPM give you the third.
- Ad specsEvery Meta size and text limit on one page, from Meta’s own guide.
- Ad examplesTwenty-seven concept ads in three sizes, and the idea behind each.