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Safe zones, on your ad.

Drop in a 9:16 image or video. What falls in the shaded parts gets cut off or covered by the profile icon and the call to action.

Top
14%, 269 px at 1080 × 1920
Bottom
35%, 672 px at 1080 × 1920
Sides
6% each, 65 px at 1080 × 1920

Your file stays in your browser. Nothing is uploaded.

Where the numbers come from

Meta’s Ads Guide, read Oct 31, 2026: Instagram Reels, Instagram Stories, Facebook Stories, and text overlays and the safe zone. Meta can change these. Ads Manager’s own Safe zone guardrail has the last word.

PacSun concept ad, 9:16, under the safe zone overlay. Concept by our creative team, not commissioned by the brand.

Questions

What is the safe zone on Instagram Reels?

Meta’s Ads Guide suggests keeping at least 14% of the top, 35% of the bottom and 6% of each side clear (Reels). On a 1080 × 1920 file that is 269, 672 and 65 pixels.

Is it the same for Stories?

Yes, the same numbers for Instagram Stories (Stories) and Facebook Stories (Facebook Stories).

What if my Reels ad has a disclaimer?

Meta says to leave the bottom 40% clear (text overlays and the safe zone). Use the second button above.

What about 1:1 or 4:5 in Feed?

Meta gives no percentages: keep the bottom and side edges free. This tool checks 9:16, where it gives numbers.

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